Customers buying Apona products today
Apona's two products are Labrador (SAST + SCA + supply-chain) and Penzzer (dynamic fuzzing for medical devices, IoT firmware, and CAN bus / embedded). If you are an MSSP, AppSec consultancy, security VAR, or GSI looking for a margin-friendly product story with real technical depth, let's talk.
You want a tool you can operate at scale across customer environments without burning analyst hours on triage. Labrador's rule tuning is the lever; we co-tune for your top customer profiles.
You sell engagements, not licenses. Penzzer POCs are a strong tip of the spear for medical, automotive, and embedded clients. Labrador opens the AppSec service-line conversation with developer-tooling customers.
If you are already selling AppSec and supply-chain to enterprise or mid-market, Labrador slots in next to your existing line card with deal-reg protection and a Solutions Engineer we share with you.
For federal and regulated-industry programs where SBOM and supply-chain compliance are now table stakes. Carahsoft relationship in place; happy to align on contract vehicles where they fit.
Register an opportunity through us and you get protection on it for the rest of the sales cycle. Conflicts get flagged early, not surprise-disclosed at close.
Your engineers get product training, demo environments, and direct access to our SE. For first deals we co-deliver POCs with your team in the room and ours behind it, until your engineers are independent.
Margins that work for service-led firms (not just transactional VARs), deal-reg uplift on protected opportunities, and clear renewal economics so the customer stays yours.
Co-branded one-pagers, joint webinars where there is mutual fit, optional MDF for committed pipeline. We do not blanket-fund campaigns; we co-invest where there is evidence the motion works.
Aviram (founder) owns the channel relationship. You deal with one person on partner economics, escalations, and program decisions. No layered ABM through a black-box channel team.
Quarterly business reviews if pipeline warrants them, monthly check-ins by default, and a deal-reg response SLA we publish (not "best effort").
The specifics depend on your firm and the scope: sub-distributor vs direct reseller, US-wide vs vertical-bounded, services-overlay vs pure resale. We share the current partner-terms one-pager with you on the first call.
Competitive baseline margin on first-year subscriptions, with a deal-registration uplift on protected opportunities. Multi-year commitments carry additional uplift to reward longer commits.
Whatever services you wrap around Labrador or Penzzer (POC delivery, integration, managed operation, IR) are yours at full margin. We do not compete with you on the service side.
Registered opportunities are protected through the sales cycle, extensible on activity. Protected deals carry the uplift even if a customer self-sources mid-cycle, provided the registration is genuine.
First two POCs co-delivered with our SE at no cost to your team. After that we expect your engineers to lead, with our backup available on request.
Tell us about your firm: what you sell today, who your customers are, which of Labrador or Penzzer (or both) fits. Aviram reads these personally and replies within two business days.